Efforts I've made in my attempt to leave my mark on the world.
Over the years, I've been involved in numerous projects, each one contributing to my growth and experience in unique ways. However, there are a few that stand out, projects that have not only challenged me but also brought immense satisfaction. These are the endeavors that I hold in high regard and am extremely proud of.
Jacobs Douwe Egberts | E-commerce Platform
Drove +15% annual growth in DTC coffee sales by optimizing engagement, increasing new and repeat buyers by +47% and +6% respectively. Enhanced omnichannel content strategies boosting organic traffic by +39% YoY and achieving significant CTR and impressions uplift.
JD Status | JD Sports Loyalty Program
Orchestrated the re-architecture of a scalable AWS microservices infrastructure, accommodating a 150% surge in user growth while delivering a 15% optimization in operational costs. Engineered robust Back-End integrations with NestJS, AWS Lambda & DynamoDB.
Specsavers | E-commerce Platform
Re-architected platform using MACH principles, significantly improving scalability and performance. Streamlined Azure pipelines, reducing deployment downtime by 40%. Integrated analytics features, enabling actionable customer insights.
Retail 10 | Vodafone Custom App Builder
Designed and implemented a high-performance React-based front-end and scalable Java microservices backend for an internal Vodafone application platform, cutting development cycles by 25% and significantly enhancing organizational agility in app deployment.
MVA | Vodafone Mobile Sales Application
Built a responsive tablet-optimized web app with e-signature and facial recognition security. Migrated legacy systems to React, TypeScript, and Redux using the Strangler Pattern, improving maintainability by 30%. Optimized performance, reducing load times by 20%.
Taleemy | Educational Platform
Created an interactive learning platform, increasing user engagement by 50%. Integrated analytics tools for educators to track progress and improve educational outcomes. Developed collaborative tools enhancing communication among students, teachers, and parents.